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Kigali Media Roundtable: The Power of Media in Agricultural Transformation

June 30, 2025 by
Kigali Media Roundtable: The Power of Media in Agricultural Transformation
Victor Kiprop

Kilimo Trust recognizes the media as a powerful catalyst for change in agriculture. In line with this commitment, the organization convened a high-level media roundtable in Kigali to strengthen partnerships, surface challenges, and explore solutions for transforming Rwanda’s food systems.

The event marked the third in a series of regional engagements — following impactful sessions in Kampala and Nairobi — aimed at deepening media collaboration, amplifying Kilimo Trust’s work, and enhancing storytelling that can shape policy and practice.

The Kigali roundtable brought together leading journalists, editors, and agri-influencers from across Rwanda to reflect on the media’s role in driving national conversations around food security, climate resilience, youth employment, and boosting local production.

Speaking during the event, 🎙️ Dr. Birungi Korutaro, the CEO of Kilimo Trust, underscored the power of media to accelerate change, noting:

The media is a force multiplier. When we work together, we don’t just inform — we inspire action and policy that transforms agriculture.”

Adding his voice to the discussion Kilimo Trust Rwanda Country team Leader,  Andrew Gashayija,  highlighted the importance of narrative in national developmentTo transform agriculture in Rwanda, we must get the stories right — stories of youth innovation, farmer resilience, and local solutions. Media plays a critical role in helping us connect these efforts to national goals.”

 On his part,  Aby Agina, a Senior Anchor and Editor at CNBC Africa, challenged fellow journalists to raise the bar:

“Agriculture deserves consistent, compelling coverage. Journalists must be equipped not just to report events, but to influence the transformation of food systems.”

The roundtable also served as a platform for mutual learning — with Kilimo Trust sharing lessons from the field, and media professionals offering ideas to strengthen strategic, solutions-focused agriculture reporting.

Kilimo Trust will continue to host these regional media engagements, with the next roundtable scheduled for Dar es Salaam — part of a yearlong celebration marking 20 years of advancing sustainable agriculture and inclusive market systems across East Africa.

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