On March 24, 2025, Kilimo Trust launched its media engagement series with a high-energy breakfast roundtable in Kampala, drawing together leading journalists, editors, and influencers from across Uganda’s agricultural media landscape.
Dr. Birungi Korutaro, CEO of Kilimo Trust, challenged participants to rethink agricultural narratives—urging the media to move beyond surface-level headlines and dig into systemic issues such as unstructured trade and information gaps. She also called for stronger government coordination to harmonize agricultural efforts.
Rachel Ajambo, Uganda Country Team Leader, spotlighted Tanzania’s agroecological zoning as a model Uganda could emulate to enhance productivity through specialization.
This event marked the beginning of a new partnership model—where journalists are co-creators of stories that shape public dialogue and influence agri-food systems throughout the East African Community.